Starting or buying into a franchise? This is a popular method of entering into a competitive atmosphere and pursuing your goals and aspirations. Whether you own and operate a store, restaurant or other business, you may consider the possibility of franchising your particular business to provide a product or service that you wish to license to other prospective owners or franchisors. You may also be considering starting a new business by purchasing into an existing franchise. The concept of entering into a franchise is securing and acquiring the license of the franchisee for purposes of obtaining the franchisee’s propriety knowledge of the business and operations, business designs and processes, training, merchandising, product and market of goods and services, trademarks, its name, among other considerations. Understand the ins and outs of establishing a franchise or purchasing into a franchise by consulting with an experienced business transactional attorney.